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Marketing & Consulting Agency
MenuFits - SEO Solutions
Search Engine Optimization is both an art and a science. It takes a combination of implementing proven tactics and an intuitive approach to choosing what avenues will work for a particular business. We follow a systematic way to discover and formulate a custom plan for each of our SEO-focused clients.
Understanding Search Engine Optimization
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website on search engine result pages (SERPs), through organic or unpaid search results. The goal of SEO is to fill any deficiencies so that a site appears higher on SERPs, thereby increasing web traffic and generating leads/sales for the business. However, SEO is not easy, as it involves a lot of technical aspects and can be quite time-consuming.
The MenuFits Difference
MenuFits has been practicing SEO since before it was widely utilized. Our team of professionals has decades of experience navigating the complicated world of search engine optimization, and we know how to help you rank higher on Google.
Whether your business needs link building or higher SERP rankings, MenuFits can do both with ease using proven tactics that work well within the heavy equipment industries. If you're looking for a way to grow your business’ presence online and get in front of potential customers, we can make a difference with your SEO website optimization.
MenuFits - SEM Solutions
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is one of the most effective ways to promote your products and grow your business.
Search engine marketing is a method of using paid advertisements that appear on search engine results pages (or SERPs). An SEM strategy involves keywords that users of search engines like Google and Bing might enter when looking for certain products or services. This gives the advertiser a higher placement in the results for those search queries. These ads, often known as pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads or shopping ads, are more visual, product-based search advertisements that allow consumers to see important information at a glance, such as prices and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Commercial intent keywords, also known as search intent, or the likelihood that a prospect will complete a purchase or other desired action after searching for a given term. Some keywords are considered to have high commercial intent or a strong indication that the searcher wants to buy something. Examples of high commercial intent keywords include:
- Buy
- Discount(s)
- Deal(s)
- Coupon(s)
- Free shipping
Maximize Your Online Presence with our SEO & SEM Service
SEO: Best ROI in Marketing
The Average ROI is 748%. For every dollar spent on SEO, you make $7.48! Let's break this down: Full-service SEO has a ROAS of 8.90 and an ROI of 748%, the average time to break even is 9 months.
SEO KPIs
- Improve online Presence
- Increase Organic Traffic
- Grow Sales & Conversions
SEM KPIs
- Cost per click (CPC)
- Conversion rate
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Investment
SEO & SEM is a long-term investment not an overnight solution, it takes on average 3 months to start seeing improvement. As our client we recommend SEO&SEM being at least a 9-12 month project. We will make sure your website gets as much visibility as possible in SERPs.
